The last Fringe included an earthquake that was not really an earthquake. It was the mixing of two universes concentrated on a building . The significance was that I believe it was no coincidence there was an Earthquake in Haiti.
It is perhaps already a many year long turn we are experiencing from boxed Ads you know are clearly ads. These are the ones we consciously avoid. Then there is product placement. When Jon Stewart puts an Apple Air laptop on his news desk or when Cadillacs are the car of choice in the Matrix movie, you are likely very aware of the Brand recognition.
But when a fiction quake is the center of a TV episode while Haiti is ruling the headlines, then we have entered the world of Neural Linguistic Programming.
The messages are delivered through side channels very creatively. I think that NLP advertising is a challenging new career uniting the experiences of psychology, marketing and graphic design.
When I was checking out a Picasso titled the Accordionist [1] at the First Fridays event at the Guggenheim two nights ago, I thought the description added a new
Twist. Apparently one of the owners of the work did not know the Cubistic painting's subject. The image is so abstract that he did not see an accordion or a person. Well art is that way. So then does that mean that everyone is affected by NLP advertising differenly? Do we need to tap Jung's archtypes to sell a product? And does the ability to see through the NLP smoke and mirrors come from one person 's individual collection of experiences ?
It has been said recent on On The Media I think that the puns and references delivered by TV personalities today are sometimes getting lost on younger viewers. They have not seen MASH or Cheers or experienced Ford or Carter.
The human experience of imagery is an illusion and we are strting to understand more about how it works. Hopefully the bountiful new areas of advertising steganography and anti-advert-filter-steganalysis will prove to be an interesting battle for those who think they must maintain control over their awareness and those whose job it is to invade it.
[1] http://www.guggenheim.org/new-york/collections/collection-online/show-full/piece/?search=Accordionist&page=&f=Title&object=37.537
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